Back in 2001 I wrote an article “How To Stay Afloat In The Competency Pool”. I observed that when I had started in consulting and tried to ‘sell’ the link between individual performance and their behaviour that it was a tough sell. By the time I wrote the article, the link between how you behave and how you perform had become understood. Unfortunately, what has not changed from then until now is the proclivity of organizations that don’t consider their own uniqueness before buying pre-defined competency models. But then I started to consider what I have learned or what has been solidified from the 11 years since that article was published. Below is a list of some of the major points that I thought. After reading the list, please consider my thoughts and respond to any point individually or add ideas of your own in the comments section.